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Consumer Attitudes Toward Natural Food Additives

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Natural Additives in Foods

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Abstract

Consumers demand a nutritious, delicious, safe, convenient, colorful, and affordable food supply. Food additives (FAs) and advances in technology help make that possible. However, since consumers are not aware of their advantages, they are anxious about the FAs. The current trend toward FAs is driving innovations, especially but not exclusively for new natural formulations. The consumer wants food to be more natural and organic and there is a general aversion towards FAs, even though scientists agree that synthetic additives in normal amounts are safe. In this chapter, consumer attitudes toward natural food additives and the factors affecting these attitudes were extensively reviewed. Consumer awareness of the natural appearance of certain foods can vary by region and education. Consumers want ingredients that they can understand and trust, but at the same time hold food safety as a top priority. Naturalness seems to be an important feature for consumers. As unnatural foods are associated with health risks, natural foods are regarded as safe or even healthy.

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Acknowledgments

The author gratefully acknowledges the University of Health Sciences for the support.

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The author declares no conflict of interest.

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  1. University of Health Sciences, Food Technology Department, Istanbul, Turkey

    Sibel Bolek

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  1. Sibel Bolek
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Correspondence to Sibel Bolek .

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  1. Department of Chemical and Food Engineering, Federal University of Santa Catarina, Florianopolis, Santa Catarina, Brazil

    German Ayala Valencia

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Bolek, S. (2023). Consumer Attitudes Toward Natural Food Additives. In: Valencia, G.A. (eds) Natural Additives in Foods. Springer, Cham. https://doi.org/10.1007/978-3-031-17346-2_12

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